Sometimes we’re so accustomed to the way things are done, it can create blind spots when we go to do something new or completely different. Usually, pretty early on in a new project, we begin to see limitations in thinking. They may manifest themselves in our language. They sound something like this; “This isn’t working” … Read more

Let’s clarify something real quick. CRM is a discipline in and of itself. If your CRM does what is described in those bullet points above, it’s because it was DESIGNED that way. Not because it HAS to be that way.

I see the complexity; therefore I want to address it. But I cannot address the complexity with a solution unless those who are in the room with me can understand what I’m trying to communicate.